My Work Here Is Done
In a world full of inequity, famine, and marauding rodents, nothing beats laffs. That’s why at a religious retreat this week (I know: UVG and…religion???) my personal best was getting 25 strangers to go Polar Bear in the Atlantic Ocean at 7 a.m., this via a multi-pronged strategy of advertising, freakanomics, extortion, bribery, lying, and begging. Our paltry daily turnout early in the week had made it clear that the delicious treat of early ayem ocean dipping was going unnoticed, unused, and totally unappreciated. No more! My head of marketing and photography did most the work and I’ll take most of the credit. What matters is: everyone was practically drowning from the laffs. Practically.