
In modern tymes, it is difficult to avoid corporate jargon invented by management smoothies who write books. This invasive lexicon trickles down via Meetings and Presentations to people that have not read the books. Like a parasite, it penetrates each Host and rewires his brain, implanting annoying phrases and replacing perfectly good words with bogus ones, such as “utilize” for “use,” and “impact” (as a verb) for “affect.” A “platform” is always “robust” — when a number of other adjectives would suffice. A “problem,” apparently a dirty word, is reduced to a “challenge.”
I’m not sure why corporate language is grating, but it makes my friends insane. I suppose it’s because the speakers of this terrible language are parroting management smoothies — instead of using their brains – because they think it sounds more sophisticated. Yes, that’s what it is. Dumb, over-repeated phrases are Downloaded, Integrated, and Utilized by the speaker to sound more articulate or techy.
Thinking outside the box, pushing the envelope, and being on the same page, now 20 years old, cease to amuse. But the newer ones, often hyphenated, remain rich. The white space. Multi-tiered. Value-added. Portal-based. Drill down. Impactfulness. Granular.
Hilariously, a founder of Silicon Graphics invented Buzzword Bingo, to be played surreptitiously at meetings where it is likely that speakers will deploy buzzwords or arcane business concepts rather than supplying actual information. Bingo card squares come pre-loaded with corporate jargon, and you get a dot each time some silly lingo on your card is spoken in the meeting. The various ways to announce that one has achieved BINGO are mouth-watering. It’s been a long time since I’ve been in such a meeting, mercifully, but I’d suggest alternate mischief wherein contestants randomly combine buzzwords in nonsensical ways to jar deeply tranquilized meeting-goers out of their fog, e.g., “Drilling down to multi-tiered value-addedness was impactful,” or “His low-hanging fruit is right in my wheelhouse.”
The Corporate BS Generator, a fun online pastime, takes 2 “corporate” adjectives and randomly pairs them with a noun. Synergistic, results-based solutions. Top-down, client-driven transparency. Go ahead, make your own. What’s more fun than spewing twaddle?
I asked some of the brilliant cynics I call friends for their most despised terms. Their choices:
From CT: Alignment – when all divisions of an “enterprise” need to buy office furniture in the official corporate color palette. Branding – see above regarding the color palette. Re-branding – new colors.
From VT: Silos (not the farms). Organic (not the food). Cross-pollination (not the bees).
From NY: Reaching Out – “I thought I’d reach out” rather than “I’m contacting you.” Disintermediation – eliminating the middle man. Multi-sourcing – code for outsourcing. Business Development – a.k.a Sales. Market Development – a.k.a. Marketing.
It makes me wax nostalgic about another form of invasive language, one I welcomed as Host, probably because I was an unsuspecting child at the time. It remains a part of us. Yes, television advertising.
Wessonality. Certs with Retsyn®. Figurines (“Crunch crunch crunch crunch crunch.”) “I’m Rula Lenska.” (Alberto V05). Kind of wow, kind of now (Charlie!). “She conked out, but her hair held up,” (Final Net). “…and my dress is vivid red,” (RCA). I miss the flagrantly untrue, now-illegal product claims (Mark Eden’s “bust enhancement”) as I miss TV in general back then, when snow shoes were always falling out of closets, people were routinely shot out of cannons, and “the old switcheroo” prevailed.
For good or bad, they don’t make ‘em like they used to. Now TV shows are based on doctored “reality,” and the ads are all for prescription medicines (“side effects may include new body hair, sleepwalking, swollen tongue…”), or class-action lawsuits (“Were you or a loved one exposed to…THIS?”). Just as Fab detergent had an intoxicating secret ingredient (lemon-freshened Borax), today the power of suggestion secretly leads us by the hand to litigation and a cascade of daily pills. Well, at least the car commercials remain. A comfort. Until they start driving themselves.
Let’s face it. Sometimes a problem is not a challenge; it is a bloody problem. It may not be fun or solvable. I had so many “challenges” outside my “sphere of influence” recently that in the ocean I was momentarily afraid of my own shadow — thought it was some kind of ray, poised for attack. My advice: when the going gets that rough, get yourself on a robust platform that can withstand the weight of a cannon, get a cannon, climb inside it, ask someone to spark that baby up, and just get the hell out of there. Good day.
*This title written before Harvey hit Houston.
** Cannon photo credit and interesting column here.


I don’t know where to begin in trying to make sense out of 2016 for Dear Reader. In my current state of beleaguered puzzlement I am unqualified. It says something about this past year that so many watched Gilmore Girls (fanciful escapism), and guests who said they were coming to our holiday party simply didn’t show (boggled torpor…or home watching GG).
What a year. The departures of Prince, Bowie, Shandling, Frey, Ali, Wilder, Cohen, Palmer, Zsa Zsa, Michaels, Princess Leia and her funny mom, and Wessonality ~ and that’s just the celebrities. Olympic swimming shenanigans and women’s gymnastics gold. Refugees tossed about the globe. The Cubs. A female announcer at the Macy’s Thanksgiving Day Parade gushing at a Victoria’s Secret model on live television about what an “honor” it must be to wear the Fantasy Bra. Women my age everywhere trotting around in stilettos – an orthopedic surgeon’s dream. Throw in, oh, the election and its aftermath, with the promise of a completely bizarre year ahead, and you have undiluted global befuddlement.
I don’t trouble myself with politics much because it’s evidently out of my control; at my advanced age I don’t fret about the uncontrollable unless it involves immediate family or friends. I’m old. Not old-old. Not Crazy Old Duffer with a limited range of movement old, not bumbling around Mr. Magoo old. Just tired old. Not-that-hopeful old. Old enough to speculate about some great feat I might accomplish, or imagine some sooper piece of good fortune that might come my way, ponder this notion briefly, and go, “Nah.” I’m pretty much just trying to avoid pain at this point.
A friend is using paper flash cards to get through school; she has to make them because flash cards are digital now. You can’t find a taxi, what with the Uber takeover, which I wouldn’t mind except I can’t figure out the Uber app half the time. Is a car coming? Did I order one? I can’t tell. I can’t even see my phone.
But I’m not too old to give! For you, Dear Reader, two gifts. The best way to open a
When I’m not puzzling about our political climate, pondering which mosquito-borne illness is most likely at a particular time of day (
Observation: when I started watching the Olympics (first televised in the US in 1960) in 1968, the athletes were all older then I. Now they’re all younger. Much. And very different from me. As the official slogan for the first Olympic and Paralympic Games in South America says: A New World. A new world I can no more fathom than I can navigate. The technology alone…there are many, many things now beyond our control. With everything from the car to the toaster computerized, we can’t fix anything that’s busted. Our children and grandchildren know more than we do, for the first time in the history of the world. We’re in a weird place because of it. I’m pretty sure that when we were kids, everything was our fault. We were in the way, we were noisy, we broke things, we cost a lot. Now, as adults, everything is our fault. We destroyed the planet etc. etc.
Can’t sleep? Hell, stay up till midnight every single night watching the O’s. It’s where the degree of difficulty is measurable and finite, unlike in the rest of life. It’s the only place you’ll hear caldron in a non-pagan setting, the term aquatic stadium, and podium as a verb, e.g., ”I plan to podium.”
Not into sport? Volunteer or hang out with the YP’s.** Despite the hideosity of the
But for now, dear Reader, give up. Recline on the couch and win the bronze. Leave the future to the YPs. Google yourself silly. Everything will be okay. Good vaulting and good day.
A cherished friend left our plane recently, taking his himness with him. His passing leaves a vast hole we look into and ponder. Am I living life as richly as he? Do I spread joy like that? With whom will I now discuss the peculiar appeal of sherry? Prince was not the friend, but he’s also left a giant void.
As Kanye designs
It’s a lot of work to avoid becoming hopelessly out of touch. My chiro’s daughter said recently, “Mom, instead, could you wear, like, leggings and boots?” So twice a week she does. When did pants become foolish? Our mothers didn’t want us to wear pants in public; now our kids don’t. Hell, we fought to wear pants. I’m wearing them. Corduroys, painters pants, cigarette pants … bring it awn. Let’s bring back knickers. Bloomers.
Alas, we’ll have to keep up or give up – in planned communities, retirement villages, or facilities designed for people who can’t climb stairs. Considering this is depressing. But mostly we don’t think about it. Like old jalopies, my People have seen a lot of road and have hit some motherless potholes. So we’re kind to each other. We still see each other as we were: vibrant, sexy, hilarious, relevant. Who cares how the rest of America sees us? Our People’s opinions are what matters, right?
Some things are perfect. The old tymey songs you sang with your aunt in Bellows Falls, the laughs you had together doing so, and the Easter egg tree on her piano.










